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Herbert Keppler


Herbert Keppler is vice president and senior counselor of Hachette Filipacchi Media U.S., Incorporated's two photography magazines, POPULAR PHOTOGRAPHY & IMAGING and AMERICAN PHOTO. Previously, he had been Editorial Director and Publisher of MODERN PHOTOGRAPHY magazine and Senior Vice President of ABC Leisure Magazines, a division of the American Broadcasting Company. He has authored seven books and periodicals on photography, some of which have been translated into German, Italian, and Spanish, and has had his photo essays published in national magazines. Besides being an outstanding photographer, he is a noted expert on camera design, and has served as a principal consultant to camera and equipment manufacturers as well as magazine and book publishers. He also writes a monthly "SLR" column for POPULAR PHOTOGRAPHY & IMAGING, Speaking Frankly when it moves him, and "The Way It Is" for Photo Industry Reporter (PIR), a twice-monthly, photo industry trade paper.

He is a certified diver and underwater photographer, musicologist (he hosted his own musical programs on FM radio stations in the 1950s), book and record collector, wine expert (he has a vast collection), classic-car enthusiast, and director of, "The Great Rolls-Royce Bank Robbery," a film made for the Rolls-Royce Owners Club, of which he is a member.

As a serious student of magazine publishing, Mr. Keppler subscribes to and analyzes some 52 periodicals per month, in addition to many photographic magazines.

At the age of six, Herbert Keppler started taking pictures with his own camera, and by the time he was 10 and attending Admiral Farragut Academy (from 1936 to 1943), he was developing his own color film (Dufaycolor). At school, he became president of the camera club and graduated valedictorian of his class. After graduating in 28 months from Harvard College in 1945, he was commissioned a Naval Reserve Ensign, becoming commanding officer of USS LCS 63, a landing-craft-support gunboat with six officers and 65 men at the age of 20. After separating from the Navy, he joined a daily newspaper, the New York Sun, as a copy boy, becoming a reporter for that publication in 1948. He wrote and photographically illustrated his own feature stories, as well as covering the police beat as a city reporter.

Following the demise of The Sun in 1950, Mr. Keppler was briefly associated with the public relations department of the DuMont Television network, and collaborated on a pediatric allergy book with a noted allergist. In 1950, he joined MODERN PHOTOGRAPHY as associate editor, becoming Executive Editor in 1956, Editor and Publisher in 1963, and Editorial Director and publisher in 1966. From 1987 to 2004, Mr. Keppler was Publishing Director of Popular Photography and American Photo. He was elected to the Photo Marketing Hall of Fame in 1985, received the Photographic Administrators Award for Lifetime Achievement in 1987 and the Photographic Manufacturers and Distributors Association Lifetime Achievement Award in 1991. In 2003, he was awarded The Order of the Sacred Treasure, Gold Rays with Rosette by His Majesty, the Emperor of Japan for his outstanding contributions to the development of the Japanese camera industry and the promotion of understanding between Japan and the United States.